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This is true. The problem, for Google, is they lose market share in the platform market: https://i2.wp.com/www.cordcuttersnews.com/wp-content/uploads/2018/05/
by petra 8y ago
This is true.
The problem, for Google, is they lose market share in the platform market:
https://i2.wp.com/www.cordcuttersnews.com/wp-content/uploads/2018/05/Streaming-Player-Report.jpg?w=500&ssl=1 https://i2.wp.com/www.cordcuttersnews.com/wp-content/uploads...
And my guess is that Amazon will win this, because like you say, it's better.
But also - Since Amazon controls all the buyer's journey, it can make more money per each ad. Which equals better content.
And in any case, FireTv is a loss leader for Amazon. Hard to compete against those.
- pbalau 8y agoHere is a question to ponder about: is Google loosing market share or is the market expanding?
- sologoub 8y agoI suspect it’s growing more than google losing, but this chart is almost useless as each stack is not labeled. Sony - is this PS4 or Sony smart TV (which is android as well)?
- sologoub 8y agoAmazon is only truly dominant in US. In EU there is much more of a mixed bag and APAC is a completely different story. They also do not white label as far as I know, so partnerships with cable operators are still mostly for Roku and Google. I’m purposefully discounting TiVo from the future list, as I have not seen them to be a strong OTT platform player in the last few years.