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> younger folks may not be able to read it You're joking, right? Those letter forms aren't really all that cursive. If kids can pick up that a tall loop is a
by labster 8y ago
> younger folks may not be able to read it
You're joking, right? Those letter forms aren't really all that cursive. If kids can pick up that a tall loop is a lowercase L, then they can read that. It's probably only a problem with readers for whom Roman is not their native character set -- reading handwritten Japanese is probably an order of magnitude harder for me than printed text.
That said, does Coca-Cola's swirl come off as pretentious? I think there's a lot to be said for continuity in branding, and Coca-Cola is certainly a master of branding and marketing.
- chrononaut 8y agoI don't think GP is joking in that context. They're probably not implying that all younger people are not going to be able to read it, but it's certainly going be a non-zero amount. The introduction of computing systems has done incredible things with normalizing representations of the written language. Most text read by all people today are confined down to a small number of typefaces. There is far less exposure to the diverse variety of even the non-cursive written word that is unique to each individual. If we have a population that not only no longer learns how to write in cursive, combined with the fact that they hand-write disproportionately lower than their previous generations, I think we're going to be surprised by its side-effects.
- ahoka 8y agoI had a childhood friend who couldn't read an analog clock, and that was in the late 90s.