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Since the article doesn’t directly give an answer, I’ll assert that it’s a result of the proliferation of screens and what younger generations are used to seein
by two2two 8y ago
Since the article doesn’t directly give an answer, I’ll assert that it’s a result of the proliferation of screens and what younger generations are used to seeing. When selecting a typeface to modify for a brand, it’s becoming increasingly difficult to not feel comic-sans type objections to anything with a little character.
I predict the future of branding will be comprised mainly of symbols (logos). Names will all be in a similar, device friendly, typeface as we see here.
- lbotos 8y agoLogo/type for logo design often goes through trends, See: https://www.logolounge.com/articles/2006-logo-trends https://www.logolounge.com/articles/2006-logo-trends https://www.logolounge.com/articles/2017-logo-trends https://www.logolounge.com/articles/2017-logo-trends Which are often correlated to "fashion cycles" which are reactionary: bell bottoms -> skinny jeans Tight, form fitting -> Loose relaxed We are currently hitting the "web companies love sans-serif and watercolor people" moment: https://slack.com/ https://slack.com/ (there are others, I'm sure you can find) So fashion brands shifting will last 10-15 years, and then they will probably switch back towards "traditional".
- booleandilemma 8y agoI wonder if companies will ever try to get emojis for their logos?
- deleted 8y ago[deleted]