I too have been curious, and I haven't seen anything beyond "nifty factor" to compel me to set it up. In most cases it won't positively benefit people in terms

I too have been curious, and I haven't seen anything beyond "nifty factor" to compel me to set it up. In most cases it won't positively benefit people in terms of taxation. However, it might perhaps be useful for people coming from countries that are looked down upon by some significant EU countries. In that case, having an Estonia registration might increase the credibility of the business from an initial (and sometimes important) external view.