More on this: http://techcrunch.com/2010/04/20/diapers-com-on-its-way-to-selling-half-a-billion-diapers-raises-20-million-debt-round/ http://techcrunch.com/2010

More on this: http://techcrunch.com/2010/04/20/diapers-com-on-its-way-to-selling-half-a-billion-diapers-raises-20-million-debt-round/ http://techcrunch.com/2010/04/20/diapers-com-on-its-way-to-s... http://www.mentortechventures.com/MT-News.blog/2009/09/01/Diapers-com-CEO-featured-in-INC-500 http://www.mentortechventures.com/MT-News.blog/2009/09/01/Di... So apparently, Quidsi (the real name) is at break even*, has raised 80 million in equity since 2006 (plus the founders own injections), and this year will sell 270m while spending 30m on advertising. At first I thought that they may not have been worth the 500m, but I'm rethinking that now.