When marketing a product one must consider the four basic segments: the smart rich, the stupid rich, the smart poor and the stupid poor. Obviously you are not

When marketing a product one must consider the four basic segments: the smart rich, the stupid rich, the smart poor and the stupid poor. Obviously you are not going to make any money selling to the poor, so strike them. Good luck trying to separate the smart rich from their money- they tend to save. Thus we are left with the stupid rich. High end audiophile products are a perfect fit for this lucrative segment.