Apple is trying quite hard to get the biggest market share I'd argue that the key difference is priorities. Traditionally, consumer-electronics companies (Dell

Apple is trying quite hard to get the biggest market share I'd argue that the key difference is priorities. Traditionally, consumer-electronics companies (Dell is a great example) have pursued market share first, and then looked for ways to translate that into profitability. Apple, in recent years, seems to reverse that: first they aim for a good profit margin, then they try go for market share. We've seen this with their various lines of laptops, with the iPod, with the iPhone, etc., and judging from their quarterly statements it seems to work.