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Retailers discount Apple iTunes gift cards 20%.
by username3 8y ago
Retailers discount Apple iTunes gift cards 20%.
- Cu3PO42 8y agoThis might be a regional thing, but I have never seen iTunes gift cards discounted where I'm from (Germany). What I've seen is that if you buy a gift card at face value, they give you an extra gift card for 10-15% of the value. And I've not once seen such a promotion for any non-iTunes gift card. This approach leads me to assume that that either happens in co-operation with Apple, who are eating the extra cost for the special promotion, or the stores are paying out of their marketing budget for a loss leader. I don't have any experience with the gift card markets in any other country, so things might just be different here. Either way this is all hypotheticals since I still can't find any good hard numbers. EDIT: Of course you also need to take into account that not all sales in the stores are paid for though gift cards.