I think one trend we've seen emerging in markets everywhere is that despite competition in the market there isn't significant differentiation. So you'd think gr

I think one trend we've seen emerging in markets everywhere is that despite competition in the market there isn't significant differentiation. So you'd think great, we've got this tech and I'll go with the company where I pay a little more and don't have to give up all my privacy. But instead what we end up with is 90% of companies bundling in all the privacy invasion stuff (because they like the new revenue stream or the share holders demand they follow the trend or they simply can't make the margin on the product) and then 10% of companies go right to the top end, and whilst you get your privacy you're also paying for massively premium products. I see this in the smart home devices - you can trust NONE of them, with the exception of a tiny minority like Apple who also then charge a fortune extra because they're trying to sell a premium product for other reasons. So in the end you're not overwhelmed by choice, you're railroaded.