The most important thing is to apply rational thinking to irrational thinking, what I mean by that is things like A/B testing where you discover the irrationali

The most important thing is to apply rational thinking to irrational thinking, what I mean by that is things like A/B testing where you discover the irrationality of others and rationally exploit it. Intuitive thinking is highly valuable when there is no time to collect the necessary data for rational thinking, which is most of the time. When data is available there is little point to intuitive thinking. They are both very valuable tools, but like any tool it's value is realized by applying it to the right task.