If for marketing you mean product marketing and management then yeah. Apple is very good at figuring out what is the zeitgeist and package the perfect product f

If for marketing you mean product marketing and management then yeah. Apple is very good at figuring out what is the zeitgeist and package the perfect product for the market. It took them a while to figure out the formula and I argue Scully was actually a good mentor to Jobs in that sense (plus his multiple professional failures before coming back to Apple).