The article indicates that all the rules are made centrally, in Menlo Park. I would find it very surprising if they had enough consultants to come up with compr

The article indicates that all the rules are made centrally, in Menlo Park. I would find it very surprising if they had enough consultants to come up with comprehensive, culturally aware guidelines that allow moderators to make nuanced decisions about what to ban and what to leave up. Instead, their goal seems to be keeping Facebook out of trouble. As long as they can point to a guideline that says that hate group X is banned, they're covered. To Facebook, the goal isn't to prevent the transmission of hate speech. The goal is to stop Facebook from being perceived as a vehicle to transmit hate speech. Facebook executives know that in advertising, perception overrides reality. They're willing to do whatever it takes to keep up the perception that Facebook is doing everything in its power to stop hate speech, even if those measures have little or no practical impact (or even if they backfire and suppress speech that should be allowed).