Honestly, focus on the product first. If you fulfill a strong need for a defined group of people they will do a lot of the talking for you–in a much more authen

Honestly, focus on the product first. If you fulfill a strong need for a defined group of people they will do a lot of the talking for you–in a much more authentic way then you ever could. Once you get their support you can put your small budget behind the stories they are telling around your product.