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Pricing plays a pivotal role in purchasing decisions in India. Additionally paid apps aren't a huge driver. That shifts more focus to hardware specs and feature
by writepub 8y ago
Pricing plays a pivotal role in purchasing decisions in India. Additionally paid apps aren't a huge driver. That shifts more focus to hardware specs and features the local market cares about (dual-sim, uSD card slot, FM Radio).
iPhone XR - Apple's cheapest offering - clocks in at a cool $750. For that dough, there's no dual-sim, uSD or FM Radio - things valued in India. Compare that to something like a Xiaomi Mix 3 starting at $550. It's packed full of hardware features [3] and sports the latest Android, with an impressive DXO mark rating for the camera [1], that is higher than the iPhone Xr [2]!!
Even if Apple's brand mileage gains it a few new followers, I'd call it an extremely uphill battle for them to be relevant in India at the Price:Features game they're playing.
[1]: https://www.dxomark.com/xiaomi-mi-mix-3-camera-review/ https://www.dxomark.com/xiaomi-mi-mix-3-camera-review/
[2]: https://www.dxomark.com/apple-iphone-xr-camera-review/ https://www.dxomark.com/apple-iphone-xr-camera-review/
[3]: https://www.youtube.com/watch?v=ykib2NjKtA0 https://www.youtube.com/watch?v=ykib2NjKtA0