Why is buzz valuable or desirable? I would only care whether the right people are interested, not any random person. For instance, I'd rather target small bus

Why is buzz valuable or desirable? I would only care whether the right people are interested, not any random person. For instance, I'd rather target small businesses who are in a hurry and need to get things done rather than, say, young kids with tons of spare time and no money to spend. To target them with their online games, Blizzard Entertainmnent had to create special "gift card" type time cards that you can buy in stores with cash because much of the people they're going after don't have credit cards. So, start by building a product meant to appeal to people with $$$ first.