I respectfully disagree and would say c-level people of major companies are the most risk averse of almost all people. They run from failure like it's a stain.

I respectfully disagree and would say c-level people of major companies are the most risk averse of almost all people. They run from failure like it's a stain. They want to always look good in the eyes of 'the big boss' and often have very little interaction with them and so are keen to always impress. In business politics, perception is the only thing that matters, so it's really hard to spin failure as success.