The market was already functioning - now with taxes, regulations, overhead ... who wants to have to find a new supplier and pay for all of that? There may be r

The market was already functioning - now with taxes, regulations, overhead ... who wants to have to find a new supplier and pay for all of that? There may be real competition between the black market and over the counter market that will play out, particularly if the former networks are already well established. The regulations and controls on advertising are fairly strong here, for 'vaping' in Quebec for example, windows have to be covered, and there can hardly be any wording on the signage. No advertising, no way to get the word out. Now - for a very heavily established industry, with a very addictive product like smoking ... they can still thrive. But for a relatively new and established industry, we'll be able to see just how powerful advertising, branding, sponsorships really are in terms of influencing behaviour.