Ask HN: What is it with Steve Jobs' turtleneck?

Right now we have yet another article[1] on the front page concerned about Steve Jobs' dress code. But honestly, what is it with his turtleneck? I never got it. As far as I am concerned he is a pretty down to earth guy, having roots in Zen Buddhism as can be read on blogs[2] or Wikipedia[3]. Zen Buddhists are not known for showing off wealth, but for quality and mindfulness. In my opinion, he gets that part pretty well done. On a smaller scale, I make more than the average guy, but feel no need to show it with a suit (not that I'm rich). On the contrary, I think doing so is silly. So why should Steve Jobs dress like the CEO of some bank or law firm when he's not? He's the CEO of Apple, a pragmatic company making quality products that speak for themselves. Or else, why would people buy from some bum with a turtleneck? Please, enlighten me. 1. http://news.ycombinator.com/item?id=1876906 2. http://evalinux.wordpress.com/2008/01/13/the-zen-of-steve-jobs/ 3. http://en.wikipedia.org/wiki/Steve_Jobs