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I did not know what 're-targeting is'. So found a definition ".. Unlike typical banner ads, retargeting ads are a form of online targeting advertising and are
by 75dvtwin 8y ago
I did not know what 're-targeting is'. So found a definition
"..
Unlike typical banner ads, retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer).
.." [1]
My general feeling is that technology needed for modern advertisement industry, and for law-enforcement/government/political online surveillance -- is almost identical.
No wonder, that companies specialized in technology to enable audience-specific ads, and 're-targeting' -- are the same companies that are looked for to supply/integrate surveillance technology.
I am even now connecting the dots with advancements of Image recognitions, deep neural nets, -- with the drive for better surveillance technology, under the cover of targeted advertisement (as face recognition benefits both).
I am also no wondering if much of much opposition/road-blocks to people using VPN (eg Google.com constantly asked me to choose bunch of pictures before I can use it, with VPN) --- is the negative commercial impact that VPN usage has, on targeted advertisement, and surveillance.
[1]https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide https://blog.hubspot.com/marketing/retargeting-campaigns-beg...
- cm2012 8y agoRetargeting is an incredibly basic use of tech and is as old as cookies are.
- 75dvtwin 8y agoseems like at least some modern 're-targeting' ads do not need cookies. The 'fingerprinting' is used instead. "... From Meteora’s personal fingerprinting BETA we have been able to identify 97% of Internet users to date. …" https://meteora.co/user-tracking-without-cookies/ https://meteora.co/user-tracking-without-cookies/
- olooney 8y agoIf you want to learn more you can Google the top vendors in the DMP space: Krux (now Salesforce DMP), BlueKai, LiveRamp, DataLogix, Acxiom [sic.] A couple of these offer "CRM Onboarding" (matching real names/addresses to anonymous cookies) but it doesn't work very well in practice and the real product is pools of anonymous cookies where even basic demographics like age and gender are unknown and can only be (badly) inferred. As far as I know, none of these companies offer any services in the "law-enforcement/government/political online surveillance" space you mention but I've never really researched that side of it.