> However, SF brands itself as the city of the future, innovation, and progress. Because it is the epicenter of the worlds technology startup scene. I think wh

> However, SF brands itself as the city of the future, innovation, and progress. Because it is the epicenter of the worlds technology startup scene. I think what you describe are mostly business-related things. As an outsider, SF’s brand is about [mostly young] people claiming their opportunity to make a lot of money. None of the branding I see is about improving wellbeing. If something is wrong, I think it must be more general, perhaps that money and wellbeing aren’t so coupled. But unless SF is totally misrepresenting its brand to me, I’m not seeing any contradiction in its brand.