I like to think about ways we might disrupt traditional advertising models. I am not too sure about how to get there, but I think the best place we could end up

I like to think about ways we might disrupt traditional advertising models. I am not too sure about how to get there, but I think the best place we could end up is with some trustworthy bodies acting as intermediaries between companies who have products & services to advertise and the consuming audience. Some ideas about how this might work: 1) Take some small cut of commerce from would-be advertisers and/or subscribers. Use a not-for-profit model. 2) Provide curated searchable catalogs with aggregated subscriber feedback, 3rd party and internal reviews. Subscribers drive the discovery, and aren't indiscriminately sold to when they're not interested in buying. 3) Maintain some secondary and unobtrusive method(s) of random discovery, i.e. trending products, latest additions, or true-random exposure in some limited format to help underdogs and potential new markets get traction. 4) Help subscribers discriminate by disclosing which products/services are themselves advertising-subsidized and what their overall funding model looks like whenever possible. (Generally, help subscribers know who they're dealing with.) It almost sounds like Amazon or a similar web store with important differences being they don't engage in advertising products themselves and they don't have a profit motive so much as solvency. If such an organization were to be democratically controlled by its subscribership that might also prove to be a good thing. As for the Why of supplanting advertising as we know it, if that's not something clear: 1) The coupling of content/speech to advertising interests has bad effects on the trustworthiness of the content. It's a corrupting force. 2) Advertisements are wasteful of time (and money), and low on useful information. The targeting is awful and not voluntary or transparent. I like to think of ads as wasting mental space, though that's not a real quantifiable thing by any means I know of. 3) They incentivize some of the worst microeconomic behaviors and general human qualities (which have macro scale effects in aggregate) and do it through exploitative means, using psychology against people.