The owners can either fire them or not, it's their choice. And it's the fans' choice whether to buy tickets to the games. My choice is to not watch them, but

The owners can either fire them or not, it's their choice. And it's the fans' choice whether to buy tickets to the games. My choice is to not watch them, but that's only because I think American football is a stupid sport, and that watching sports is, in general, a mindless waste of time.