I didn't read it, just briefly skimmed, my comment is related to seeing the reoccurring fb rants on YC.News. In case you've missed it there is a lot of adverti

I didn't read it, just briefly skimmed, my comment is related to seeing the reoccurring fb rants on YC.News. In case you've missed it there is a lot of advertising happening on fb, some major brands include Blockbuster/BMW/Virgin America. Where I see the value on fb is search ads for smaller advertisers, the cost-per-click on some prominent keywords are so much less than google, if the fb demo is your target, this can be a very cost effective channel for reaching them, plus this is where they are spending time.