I took a course in rhetoric and encountered the book Don’t Think of an Elephant by George Lakoff https://www.amazon.com/Dont-Think-Elephant-Democrats-Progressiv

I took a course in rhetoric and encountered the book Don’t Think of an Elephant by George Lakoff https://www.amazon.com/Dont-Think-Elephant-Democrats-Progressives/dp/1931498822 https://www.amazon.com/Dont-Think-Elephant-Democrats-Progres... Short book, yet enlightening on rhetoric. Can recommend, regardless of political affiliation.