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Amazon.com got a full theme refresh and looks great
- petervandijck 16y agoLooks the same to me?
- bradmccarty 16y agoYeah. Same here as well. Google-esque slow roll?
- deleted 16y ago[deleted]
- olegkikin 16y agoWe don't know. Does it?
- maguay 16y agoWell, then, looks like they may be testing a new theme. Mine looks like this when I'm logged in: http://d.pr/hYJe http://d.pr/hYJe and http://d.pr/TlLA http://d.pr/TlLA. Menus are redesigned, fonts look larger throughout much of the interface. But, I just opened it in a new Incognito window without logging in, and it looks the same as always: http://d.pr/aY1R http://d.pr/aY1R. Here's to hoping they keep the new theme!
- ramanujam 16y agoInteresting to see that they have dropped most of the blue/orange color shades which has been synonymous with the brand. Definitely, this is a welcome change and the site looks better.
- mikaelgramont 16y agoLooks like work-in-progress. Their HTML is a mess, and the homepage doesn't even have a title tag.
- taphangum 16y agoAmazing how little that matters when you're making billions of dollars.
- mikaelgramont 16y agochuckles
- user24 16y agoscreenshot for those who can't see it: http://i.imgur.com/KMcfc.png http://i.imgur.com/KMcfc.png the left hand menus are mouse-driven hover menus (how 1997!) edit: ugh, and you actually have to click the text - clicking the white background near the text doesn't work. I hate it when menus do that! edit2: another screenshot: http://i.imgur.com/e58gx.png http://i.imgur.com/e58gx.png
- KevBurnsJr 16y agoul.nav li a { float: left; line-height: 20px; padding: 0 10px; }
- user24 16y agoninjas { visibility: hidden; }
- tvon 16y agoAlso, being hover driven, you have to carefully stay on the hovered item and horizontally move to the pop-out menu instead of moving diagonally. Kind of infuriating, to be honest.
- angstrom 16y agoStrangely, I like the Barnes & Noble and Wal-Mart sites better...how did this happen? http://www.barnesandnoble.com http://www.barnesandnoble.com http://www.walmart.com http://www.walmart.com
- pg 16y agoPerhaps because they're simpler. You'd expect that to work better if the test is how nice a site looks rather than how well it converts.
- yatsyk 16y agoI could not find a proof but I remember reading that they tried to simplify site a number of times but these changes lead to reduced revenue.
- GHFigs 16y agoAmazon does so much A/B testing that I've grown accustomed to it never looking the same between visits.
- sielskr 16y agoI bet that the next time I go on Amazon, the pages I visit will still consist mostly of what are essentially advertisements whose main effect is to distract me from my reason for going on the site, and I bet that information I consider very relevant, like the year of of the publication of a book, will still be very hard to find amidst the visual clutter.
- FluidDjango 16y ago> distract me from... Funny: I do so much research on Amz that I am accustomed to zeroing in on just info I really want - with the result that I can browse for months without noting new features (treasure chest buttons, etc).
- aruvam 16y agoThey have also added a new "Like" button to the product pages, that no one seems to have noticed... Screenshots : http://twitpic.com/34gozu http://twitpic.com/34gozu and http://twitpic.com/34gob6 http://twitpic.com/34gob6
- AdamGibbins 16y agoI like it, a well needed refresh. Wonder when its going to make its way to amazon.co.uk
- orionlogic 16y agoThis whole white theme might come from the same team that make new imdb.com re-design. For me it is too white, as with the imdb, the eye cannot distinguish items easily because it does not hang to visual elements.