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Example from the article: > The UpCart ® line of products solve this problem with a unique line of all-terrain folding carts and hand trucks that have been eng

by raquo 8y ago

Example from the article: > The UpCart ® line of products solve this problem with a unique line of all-terrain folding carts and hand trucks that have been engineered to reduce effort while going up and down stairs and over irregular terrain A casual reading of this sentence leaves the reader with the impression that their carts are unique because of how they reduce the effort of going up and down stairs and over irregular terrain. This is corroborated further by other messaging such as their logo. However, that is a lie. There have been similar other carts with exact same wheel setup. The only unique part of their product is the folding mechanism, and they are clearly trying to project that uniqueness onto the wheel mechanism. And it will definitely work on people who have never seen such wheel setup before.

CydeWeys 8y ago
I think you're really reaching here in describing this as a lie. Their products are unique. They designed them themselves and no one else is manufacturing and selling exactly the same thing. They even have a completely unique feature set (folding + triwheels), which is more than you can say for most products.
- raquo 8y ago
  By that measure pretty much every product except the most generic crap is unique, but that word means more than just "slightly different".
  - CydeWeys 8y ago
    Yes, exactly, that's how the word is commonly used, especially in advertising/the marketplace. Just because you'd prefer others be more stringent with it doesn't mean that everyone else is lying.
    - raquo 8y ago
      Alternatively, sleazy marketing is in no position to define the meaning of words, even if that's most of marketing. A cable package or car loan does not magically become a GREAT DEAL just because a billboard said so. We're just used to constant lies and aggrandizement in advertising, so all that bullshit looks normal, entirely expected now. It's still bullshit though.

by raquo 8y ago

CydeWeys 8y ago

I think you're really reaching here in describing this as a lie. Their products are unique. They designed them themselves and no one else is manufacturing and selling exactly the same thing. They even have a completely unique feature set (folding + triwheels), which is more than you can say for most products.

raquo 8y ago
By that measure pretty much every product except the most generic crap is unique, but that word means more than just "slightly different".
- CydeWeys 8y ago
  Yes, exactly, that's how the word is commonly used, especially in advertising/the marketplace. Just because you'd prefer others be more stringent with it doesn't mean that everyone else is lying.
  - raquo 8y ago
    Alternatively, sleazy marketing is in no position to define the meaning of words, even if that's most of marketing. A cable package or car loan does not magically become a GREAT DEAL just because a billboard said so. We're just used to constant lies and aggrandizement in advertising, so all that bullshit looks normal, entirely expected now. It's still bullshit though.