I think that one is a key point. Regardless of the insurance carrier-negotiated discounts, this kind of transparency should make people say "wth?" Especially a

I think that one is a key point. Regardless of the insurance carrier-negotiated discounts, this kind of transparency should make people say "wth?" Especially as people start working and thinking of how to provide 1:1 comparisons between providers. That's the next step but we need the data first.