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The old adage in advertising is "I know that only 50% of advertising works, I just don't know which 50%". That is not new. Also, the goal of advertising is of
by orev 8y ago
The old adage in advertising is "I know that only 50% of advertising works, I just don't know which 50%". That is not new.
Also, the goal of advertising is often not to convince the user they want something, it's to get them familiar with something through repeated exposure so when they do have a need, they choose the thing they have been made familiar with through the ad campaign.
- smegger001 8y ago"Also, the goal of advertising is often not to convince the user they want something, it's to get them familiar with something through repeated exposure..." familiarity breeds contempt. And in the end we hate the ads and the products.
- naniwaduni 8y agoAnd then we go on and buy the products anyway, because we've never heard of the competitors.