> If you called these people on the phone and said what are you doing, they'd probably say "making dinner" or something similar, not "watching TV." While it on

> If you called these people on the phone and said what are you doing, they'd probably say "making dinner" or something similar, not "watching TV." While it only ever measures a sample size of participants and thus is still misleading, that's not how the Nielsen metrics work. You have to opt into the program and self-report your usage, specifically what shows you actually watch.