> [...overblown marketing rhetoric...] instantly hurts credibility so much I wonder why it is that it even works, how are most people not turned off by this kin

> [...overblown marketing rhetoric...] instantly hurts credibility so much I wonder why it is that it even works, how are most people not turned off by this kind of stuff immediately? Only a very small fraction of people hear that kind of "revolutionizing your life" message and get turned off to the point of rejecting the vendor completely. And only a small fraction will hear that drivel and actually believe it. Most folks, I think, just ignore the lofty claims and accept that that's the kind of BS one hears in advertisements and they set their expectations accordingly. Does it work better than making honest realistic claims (eg "This product is, at best, marginally better than a regular portable dolly and you probably don't even need it.")? I think that marketing folks have something to say about that, that's their job after all. It doesn't matter what you (or I or many people on HN) think.