Both the TV and FB numbers are potentially misleading. The FB numbers likely include accidental plays and plays by people who watch a few seconds trying to ide

Both the TV and FB numbers are potentially misleading. The FB numbers likely include accidental plays and plays by people who watch a few seconds trying to identify what a video is, then move on. Nobody would say they watched football last night if they flipped past ESPN and left the game on for a few seconds to see who was playing, but if Facebook were showing the game they would count these people as viewers. A lot of people who don't watch a lot of TV hear the TV numbers and picture someone sitting on the couch watching the screen for four hours a day, when it's more likely people who leave the TV on while doing other things. If you called these people on the phone and said what are you doing, they'd probably say "making dinner" or something similar, not "watching TV."