In the end, the publishers have to exercise that control, by not putting all their eggs in one basket with a print house. Most authors are so put off by the en

In the end, the publishers have to exercise that control, by not putting all their eggs in one basket with a print house. Most authors are so put off by the entire publication process that they won't be bothered by this, even if this takes some of the pain away (because now they'll have to put all their eggs in a basket that supports this approach). But as a few early adopters start realizing the advantages, companies like Penguin RandomHouse or more likely Amazon will acquire/start their own satellite JIT facilities to keep the cream from getting skimmed off their holiday booksales numbers, offering them as an included supplement to their existing print house system. That doesn't help a bookshop's customers today when a troglodyte writes an out-of-stock bestseller and doesn't have the fortitude to call in the last minute specialist press. For some (thinking the latest fad diet books and political bestsellers in particular), they can wait. If you want to learn more, email me (it's in my profile).