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What’s the reasoning behind this? The subscription is so cheap I don’t care about it. There is enough stuff I want to watch that I regularly use it. But if I

• wahnfrieden 8y ago
  People who don’t use it are probably more likely to churn relative to customers who watch content, and would be less likely to share Netflix with friends. And that expected loss due to churn is probably more expensive than the resource costs of a customer who watches. I don’t have the actual answer but they undoubtedly perform this kind of calculation.
• olalonde 8y ago
  Hulu is also cheap but you probably don't pay for it. And you are indeed the perfect customer as opposed to the typical one. For many people, 10$/month is substantial enough that they would cancel the subscription or go to a competitor if they felt like they weren't using it enough.
• wongarsu 8y ago
  On a Bay Area programmer salary Netflix is dirt cheap, but for many people 120$/year is enough money to consider canceling. Making Netflix a nessesity is a great way to make sure it's one of the last things cut from any budget.