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This was a silly product feature, it would have killed the quality of their viewership data. As soon as you reward someone for watching, they'll figure out how
by jpollock 8y ago
This was a silly product feature, it would have killed the quality of their viewership data.
As soon as you reward someone for watching, they'll figure out how to script it. They'll load it up, set it going turn off the speaker and the monitor and go to bed.
It wouldn't have increased my engagement, but it would remove me as a data point!
- rightbyte 8y agoThey can probably flag autoplays in the statistics? And, to be fair, Netflix is not making more money for more streaming, or have I missed something. Autoplay should actually cost them money for bandwidth wasted in the case the customer don't want the next episode. I would not consider autoplay the next episode a dark pattern.
- dylan604 8y agoAre we talking about 2 different types of autoplay? Yes, the autoplay of the next episode feature can be a waste of bandwidth, but that's why they put up the "are you still watching" after X number of episodes/TRT/whatever. Besides, it's a nice feature when you are trying to marathon through stuff, especially when they allow you skip openings/recaps of something you just saw. I pushed for my company to allow the Play All on DVDs to do this very thing. It's the autoplay of trailers/previews while browsing their library that is the most annoying. This is definitely a waste of bandwidth for me. And while maybe not a dark pattern, it's annoying as much as popup UI stuff or in social feeds, ads in news, etc.
- jpollock 8y agoI don't think Netflix makes money from views, but they do make buying decisions based on viewing numbers.