>People that use the service a lot are less likely to cancel, and more likely to recommend it to others. I'm not sure how true this is with cheap(ish) subscrip

>People that use the service a lot are less likely to cancel, and more likely to recommend it to others. I'm not sure how true this is with cheap(ish) subscription services. In many cases, the Planet Fitness model might be more apt. They rely on inertia and apathy to keep the subscription payments coming, but they actually rely on people not using the service very much and actively discourage "power-user" usage patterns.