"Increasing engagement" is probably a KPI in nearly every consumer-facing product these days. And as time goes on, it becomes more obvious, desperate, and frank

"Increasing engagement" is probably a KPI in nearly every consumer-facing product these days. And as time goes on, it becomes more obvious, desperate, and frankly, annoying. Like when I receive FB notifications since I haven't posted in awhile. Really de-values the functionality of what a notification is, and now I don't care about them much since receiving a notification doesn't mean I've had an interaction with a FB Friend.