It seems that some people are more prone to getting sucked in. Obligatory cautionary/curiousity-laden counterpoint to inquire if people are more prone to it no

It seems that some people are more prone to getting sucked in. Obligatory cautionary/curiousity-laden counterpoint to inquire if people are more prone to it now or if we as observers are exposed to more examples of the phenomenon taking place-thanks to social networks and the one-to-many nature of broadcasting our every thought out to the aether?