As best I can tell: 1. Money. There’s a lot to be earned here, and the advertising spend to entice users is equally high. 2. We already live our lives on soci

As best I can tell: 1. Money. There’s a lot to be earned here, and the advertising spend to entice users is equally high. 2. We already live our lives on social media anyways. What’s one more app? 3. A very good value proposition: access more singles than a random bar, and avoid the painful uncertainty of whether or not they’re interested. (Whether or not it delivers on this is another matter). 4. MeToo. There’s basically no chance for miscommunication if both parties swiped right.