I don't think anyone believes this to be their proper customer support line in the short or long term. This is a popular way to become personable to your cust

I don't think anyone believes this to be their proper customer support line in the short or long term. This is a popular way to become personable to your customers. This is exemplified further in smaller mom-and-pop shops where intimacy is a selling factor. Few people will call, but many will feel good knowing that their calls will be answered by the main man.