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No. I have a few online businesses and Facebook is critical to driving traffic. It's not a stretch to say I would not have a viable business without the ability
by LargeWu 8y ago
No. I have a few online businesses and Facebook is critical to driving traffic. It's not a stretch to say I would not have a viable business without the ability to advertise on Facebook proper. Even Twitter, Instagram, Pinterest...none of these have ever driven a single sale, but I've gotten plenty off Facebook.
- bigiain 8y agoI'm curious - would you be happy mentioning what type/area of business that is? I've heard _way_ more stories of five and six figure Facebook ad spends resulting in zero attributable transactions than success stories. The word on the street I'm hearing is that Instagram is where the conversions are coming from in B2C...
- LargeWu 8y agoT-shirts. I have a few different niches - one for regional/state pride, one for the band Phish. Honestly I would have expected Instagram to deliver since it's such a visual medium, but it hasn't so far. It could definitely be my creative; it's possible Instagram requires a higher quality than I'm posting. But I would be surprised if there was an appreciable difference between that and FB
- bigiain 8y agoThanks. Interesting to know...