This. All things being equal - and assuming similar data quality among competitors - the one with the most data has a stronger strategic position. This is becau

This. All things being equal - and assuming similar data quality among competitors - the one with the most data has a stronger strategic position. This is because, all things being equal, more data means a larger number of available choices and insights (I'm making some simplifying assumptions here). Business strategy is fundamentally about trade-offs, though, so we do need a caveat. Naturally, more choices and more insights can, at times, be a weakness. You always have to prioritize, and as data volume increases it doesn't seem the ability for quality prioritization grows in parallel (or at least, necessarily does).