> Though it may seem like a useful tactic when you’re starting out, more established influencers worry that fake sponcon is creating a race to the bottom. Becau

> Though it may seem like a useful tactic when you’re starting out, more established influencers worry that fake sponcon is creating a race to the bottom. Because brands can piggyback off of waves of unpaid influencer promoters, some have ceased paying influencers completely, or now pay rates far below what they previously spent.