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Will this ultimately lower the revenue from sponsored content if so many people are tripping over themselves to pay companies to post their content?
by matte_black 8y ago
Will this ultimately lower the revenue from sponsored content if so many people are tripping over themselves to pay companies to post their content?
- Rotten194 8y ago> Though it may seem like a useful tactic when you’re starting out, more established influencers worry that fake sponcon is creating a race to the bottom. Because brands can piggyback off of waves of unpaid influencer promoters, some have ceased paying influencers completely, or now pay rates far below what they previously spent.
- matte_black 8y agoThat’s what the article says but articles say a lot of things and I’d rather hear from someone more enlightened...