I upvoted you cause I like the question, but I guess the answer is that this site is better because it makes a decision for you. I tried your idea on Amazon for

I upvoted you cause I like the question, but I guess the answer is that this site is better because it makes a decision for you. I tried your idea on Amazon for televisions and sorted by customer rating, but it just felt very intimidating. The first result was $900, and maybe that's more than I want to spend. So I start scanning down the list, and all of a sudden I'm doing something that feels a lot like researching, which is the whole thing I'm presumably trying to avoid. Now that said, would this actually be useful to me? For the stuff I care about (like, say, a computer) I definitely would not use this site. So it's for stuff I don't care about. Like a kettle. But I'm fine just buying a cheap-ass old school kettle that you don't plug in. So it's probably ultimately not for me. Super clever though!