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This is not true with Nintendo. They're anti-loss leader. Their philosophy calls for them to turn a profit on everything they do. Here's a quick blurb about

• sh1mmer 16y ago
  Not to be too pedantic, but I deliberately choose my wording. I didn't say Nintendo made a loss on the hardware I said it likely has worse profit margins than selling games on their platform. Selling hardware may not actually hurt them, but it obviously their goal is to create a platform on which to upsell games.