https://www.washingtonpost.com/news/to-your-health/wp/2018/07/30/e-cigarette-maker-juul-targeted-teens-with-false-claims-of-safety-lawsuit-claims https://www.wa

https://www.washingtonpost.com/news/to-your-health/wp/2018/07/30/e-cigarette-maker-juul-targeted-teens-with-false-claims-of-safety-lawsuit-claims https://www.washingtonpost.com/news/to-your-health/wp/2018/0... https://www.businessinsider.com/juul-e-cig-startup-marketing-appealed-to-teens-2018-7 https://www.businessinsider.com/juul-e-cig-startup-marketing... Anecdotally, they appear to be paying a ton of influencers on social media to advertise Juuls - friends notice it all the time, influencers that specifically almost all have children as their demographic. So they don't have to say they are directly buying ads targetting <18, but indirectly that's a huge amount of their reach.