3 ms·
Has Juul done anything to target teenagers? Or is this speculation?
by ptd 8y ago
Has Juul done anything to target teenagers? Or is this speculation?
- dylz 8y agohttps://www.washingtonpost.com/news/to-your-health/wp/2018/07/30/e-cigarette-maker-juul-targeted-teens-with-false-claims-of-safety-lawsuit-claims https://www.washingtonpost.com/news/to-your-health/wp/2018/0... https://www.businessinsider.com/juul-e-cig-startup-marketing-appealed-to-teens-2018-7 https://www.businessinsider.com/juul-e-cig-startup-marketing... Anecdotally, they appear to be paying a ton of influencers on social media to advertise Juuls - friends notice it all the time, influencers that specifically almost all have children as their demographic. So they don't have to say they are directly buying ads targetting <18, but indirectly that's a huge amount of their reach.
- ptd 8y agoFair enough, definitely agree that they shouldn’t be targeting those under 18. Trying to stop your kid from vaping sounds like an exhausting task. Unfortunately, once they start these things seem to hook children well into adult life.
- EamonnMR 8y agoSelling novelty flavors that only children would be interested in could be construed as intentionally targeting teens.
- iamben 8y agoI'll bite - why are novelty flavours only for children?