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It was never high-level enterprise offering. The part that Apple never figured out was the support side of things. They priced their hardware competitively, an
by Tamerlin 16y ago
It was never high-level enterprise offering. The part that Apple never figured out was the support side of things.
They priced their hardware competitively, and it was good hardware, but in all of their price comparisons they ignored the reality of what the competition was offering in order to make it appear that Apple was offering the better value, which it was not.
For example on the Big Mac that they deployed to VA tech, they sold the university the computers, and compared that price to Dell's. Dell's price however included the computers, network hardware, network installation, building lease, power infrastructure buildout, on-site support, and upgrades.
That's the real reason that Apple hasn't made significant headway into corporate markets; it's not a technical limitation on the hardware or software, it's been support.
IT groups I've spoken to found Apple support to be pretty frustrating to work with, because they had no idea as to how to handle support calls involving non-trivial numbers of machines. (They were fine with a single machine at a time per customer, but when you tell them "here are the 40 serial numbers for computers that you've recalled for a replacement battery" they fell flat on their face.)