Because not using HTTPS allows an end user's ISP to inject their own ads on their rendition of your website. Whether these ads are for third parties or are tell

Because not using HTTPS allows an end user's ISP to inject their own ads on their rendition of your website. Whether these ads are for third parties or are telling them about how much data they have left on their monthly plan, I think we can agree that protecting users from their scummy ISP or potential bad actors on their Network by throwing https onto your site is worth it.