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i think the problem that may arise, is that the big players have the resources to roll their own solutions + their own solution would mean they can integrate th
by vaksel 16y ago
i think the problem that may arise, is that the big players have the resources to roll their own solutions + their own solution would mean they can integrate the data that is specific to their app and the smaller players will have a problem paying(provided the platforms would have to pay for each datapoint)
- acgourley 16y agoOr more succinctly: enterprise software.
- JofArnold 16y agoThey'd have to roll their own mixpanel though, right? I think unless those big companies are in the analytics space full time already, they'd have a damn difficult time convincing their managers of make v buy. Plus, presumably some of the small companies already using Mixpanel will be big-company-worrying medium companies in due course. On a related note, what has attracted us to Mixpanel so far is that is is very generic - I've not come across a case yet that can't be made to work with the event triggers. Mind you, I've not used it live - just read the docs - so I may be speaking out of my cloaca ;)
- justaguyb 16y agoFor what it's worth, nearly every major firm I've worked with rolls their own metrics. Mixpanel and all these other metrics startups are cute, but at this point in time the risk with integrating MixPanel is almost certainly viewed by most managers as greatly exceeding the risk associated with rolling your own metrics.
- kqueue 16y agoDon't worry about your competitors. Focus on your product. Big players move slowly. Most of the times it is easier, faster, and more profitable to buy the startup instead of building their own product to "compete". E.g., Google could have built something similar to adMob, yet it decided to buy it.